Wisconsin State Fair Park Board votes to keep Amusement Rides in 2012.
At a meeting of the Wisconsin State Fair Park Board of Directors, held earlier today, the Fair Park Board addressed the future of the amusement ride area at Wisconsin State Fair as part of contractual procedures. The 2012 Wisconsin State Fair, presented by U.S. Cellular, will be held August 2 – 12 in West Allis.
The board of directors voted unanimously to maintain the tradition of an amusement ride area for the Wisconsin State Fairs in the foreseeable future. Game and amusement rides have been a traditional component of county and state fairs for decades. “A significant number of families and Fairgoers make visiting the amusement ride area a large part of their trip to the Wisconsin State Fair each year,” stated Wisconsin State Fair Park Board Chairman John Yingling. “We plan to offer this traditional form of entertainment and enjoyment as part of our Fair for years to come.”
In addition to voting to keep the amusement ride and game area, the board of directors also made the decision that the Fair Park would directly manage ride, games and food operations in the amusement ride area beginning in 2012.
A Fair managed amusement ride area will provide the Fair Park the ability to directly establish working relationships with several ride, game, attraction and concession owners, thereby creating an increased selection of rides and attractions to choose from and ultimately maximizing the consumer experience.
“We have placed a much greater emphasis on the guest experience in recent years,” said Rick Frenette. “The additional seating and new shaded areas at the 2011 Fair were one element of that. For 2012, Fairgoers will not only see the return of the amusement ride area, but will see all new rides and attractions continuing our efforts to continually improve the Fairgoer experience.” The Fair Park management will immediately begin work to secure rides, games and attractions unlike those Fairgoers have seen at the Fair in recent years. The goal is to provide the ultimate amusement ride area experience for Fairgoers of all ages.
The 2012 Wisconsin State Fair, presented by U.S. Cellular, will take place August 2 – 12, 2012. The Wisconsin State Fair offers an original experience to all that attend and is a phenomenal value with 30 FREE entertainment stages, thousands of animals, endless family activities, events, contests, vendors and culinary delights. For the most up-to-date information, please visit WiStateFair.com
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