Summerfest officials are pleased to have held admission and beer prices for multiple years while making significant improvements to the grounds, including the development of the Harley-Davidson Roadhouse and Miller Lite Oasis, while continuing to showcase an amazing scope and caliber of musical talent at Summerfest.
2011 marks the fifth straight year Milwaukee World Festival, Inc. has managed to not raise Summerfest Gate Admission prices. In 2006, $12 General Admission increased to $15, while a new significantly less expensive $8 Weekday (prior to 4:00pm) Admission ticket was also introduced.
Gate Admission ticket prices will not change in 2011, with pricing as follows:
$15 General Admission
$8 Weekday Admission (prior to 4:00pm)
3 for $33 Pass (valid for admission on three separate days)
Festival-fans can save money on ticket purchases when they take advantage of advance sale discounted pricing, featuring General Admission tickets for only $13 and Weekday (prior to 4:00pm) Admission tickets for only $6, if purchased before May 1 on Summerfest.com
As part of Summerfest’s commitment to the community, the event will maintain its plan to develop free or discounted admission promotions on every day of the festival. These admission promotions will be listed on Summerfest.com as they are confirmed. Additionally, as part of its “Let’s Fest!” campaign, Summerfest is giving away 100,000 General Admission tickets, including 44,000 new limited edition commemorative Summerfest Opening Day tickets via promotions and events. Fest-fans are encouraged to connect with Summerfest on Facebook and Twitter for numerous ways to win and receive the free tickets.
Summerfest has not raised beer prices since 2008. Throughout this period, the organization has continued to experience annual increased operating expenses related to entertainer and production expenditures for Summerfest. In 2011, MWF will spend over 9% more on entertainers than in 2008, which was the last time beer prices were adjusted. Moving forward, a 2011 price adjustment on select beverages is necessary in order to continue to pay the perpetually increasing talent fees and deliver the scope and the quality of entertainment Summerfest patrons have come to expect.
New beer pricing for 2011 will be $5.00 for a 16 ounce cup of draft beer (previously $4.50) and $6.50 for a 16 ounce bottle of beer (previously $6.00).
Considering new 2011 adjusted prices, Summerfest’s beer prices continue to remain among the lowest in Southeastern Wisconsin area sports and entertainment venues and attractions for bottled and draft beer.
Summerfest offers festival-goers a variety of coveted food and beverage festival favorites each year. Pricing for all food vendor menus is being finalized, however, pricing on water and soda products as well as the following festival favorites have not changed:
· Saz’s Sour Cream & Chive Fries - $3.25
· Saz’s Mozzarella Marinara - $3.25
· Charcoal Grill’s Bacon Wrap Water Chestnuts - $6.00
· Greek Village’s Gyros - $5.75
· Martino’s Chicago Style Hot Dog with Fries - $5.00
· Mille’s Meat Ball Sandwich - $5.50
· The Venice Club’s - Eggplant Strips - $5.75
· La Perla’s Salsa and Chips - $3.50
Summerfest 2011 will take place June 29 – July 3 and July 5 – 10, from Noon until Midnight daily. For the first time in the event’s history, Summerfest will open on a Wednesday and not operate on Monday. The World’s Largest Music Festival and Milwaukee’s cornerstone summer celebration attracts the music industry’s hottest stars, emerging talent and local favorites. The Marcus Amphitheater and 10 additional stages, along with a diverse selection of food and beverage vendors, marketplaces and interactive exhibits, are set against the Lake Michigan and downtown backdrops, creating a festival experience like no other. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details visit Summerfest.com
